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More Thoughts on Nortel

Duncan Stewart, one of Canada’s leading high-tech analysts, writes about Nortel today in his weekly column in the National Post.
Among the issues he talks about is Nortel’s marketing campaign positioning itself as a better choice than Cisco because its equipment consumes less energy. There’s no doubt, it is a meaty issue given more companies are [...]

Internet Traffic to Boom

If you’re a telecom equipment supplier banking on the Internet’s growth to drive sales, a new forecast from Cisco can only be good news.
Cisco suggests traffic on the world’s networks will jump 46% a year from 2007 to 2012. In 2012, Cisco claims Internet video traffic will be a staggering 400x carried on the U.S. [...]

Nortel’s Annual Enterprise Customer Conference

For anyone needing a hit of Nortel news, there could be some happening this week during Global Connect, an annual conference in Grapevine Gaylord, Tex. for Nortel enterprise customers hosted by the International Nortel Networks Users Association.
Keynotes will be delivered by Joel Hackney (today) and Mike Zafirovski (tomorrow). Mike Z. will talk about: “Nortel’s strategic [...]

Maybe Nortel is On to Something

Nortel has been making waves recently by positioning itself as the “green” telecom equipment supplier. Or, at least, more green than Cisco.
At first blush, it seems like a weird marketing campaign given you don’t think of telecom equipment suppliers as being green or environmentally friendly.
But when I mentioned what Nortel was doing to someone running [...]

Nortel’s Embrace of Green

It looks like Nortel has embraced the environmental movement as a way to carve out a competitive edge.
In a new advertising campaign, Nortel is stressing how its technology consumes less energy than its competitors, particularly Cisco. The cornerstone of Nortel’s strategic initiative is its energy efficiency calculator that provides a sense of how much energy [...]

Nortel Does Hyperconnectivity PR Push

With hyperconnectivity as a key element of its corporate and strategic messaging, Nortel is pushing forward with a new marketing campaign.
A cornerstone is an IDC white paper that Nortel sponsored (aka paid to commission) that - surprise, surprise - shows that “more and more people globally are joining the ranks of the hyperconnected”.
Among IDC’s findings:
- [...]

More Outsourcing to Asia

Nortel’s drive to outsource more equipment will see it increase its purchase from Taiwan by 15% to 20% to $266-million in 2008, according to CENS.com.
CEN reports that Nortel has boosted its outsourcing by 10% to 15% a year, with total outsourcing purchases of $7-billion last year. Nortel’s Taiwanese contract suppliers include Zyxel Communications Corp., [...]

Nortel Going Green

Hey, Nortel’s going green!
Click here to watch CEO Mike Z. talk about the company’s effort to embrace the environmental movement. Nortel is among a number of companies attending Fortune Magazine’s Brainstorm: Green Conference this week in Pasadena, Ca.
Quick fact: Did you know that more than 50% of the world’s used computers are shipped to China [...]

BT’s PBT Plans in Doubt

LightReading is reporting that BT Group’s Provider Backbone Transport plans may be in flux as a new management team reviews the company’s 21CN project. This could see more emphasis on MPLS to deliver Ethernet service as opposed to PBT.
After initially being left out of the $10-billion 21CN project, Nortel got its foot in the door [...]

Nortel: MIA in LTE?

The National Post wonders why Nortel wasn’t among the list of companies included in a major LTE licensing announcement.

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