All About Nortel

It’s far from clear these days where IP-TV fits into Nortel’s strategic priorities but, according to eMarketer, the IP-TV market is poised to boom with the proliferation of high-speed Internet access. eMarketer expects the number of IP-TV subscribers to grow to 12.7 million in the U.S. by 2012 from 3.3 million in 2008.
Nortel has [...]

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You have to admire Nortel’s enthusiasm and persistence in hammering home the message that it’s the supplier of choice for anyone concerned about reducing their energy consumption.
Nortel’s embrace of being green moved forward with the launch of an “energy efficiency calculator” that apparently shows how much energy customers and potential customers could save if they [...]

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One of the key questions facing Nortel is where/if its next high-growth market will emerge.
A year ago, Nortel was bullish on Wi-Max but the recent joint venture with Alvarion made it abundantly clear that the Wi-Max market is not growing as quickly as Nortel would have liked. Hence, the decision to put its R&D [...]

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Nortel has gone hog-wild over being green.
First, it made a splash touting how its telecom gear is more energy efficient than Cisco’s. Now, it’s enthusiastically promoting the benefits of teleworking - the idea you that can work from home to save time and, of course, energy.
In theory, teleworking/telecommuting makes a lot of sense. It’s a [...]

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Duncan Stewart, one of Canada’s leading high-tech analysts, writes about Nortel today in his weekly column in the National Post.
Among the issues he talks about is Nortel’s marketing campaign positioning itself as a better choice than Cisco because its equipment consumes less energy. There’s no doubt, it is a meaty issue given more companies are [...]

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If you’re a telecom equipment supplier banking on the Internet’s growth to drive sales, a new forecast from Cisco can only be good news.
Cisco suggests traffic on the world’s networks will jump 46% a year from 2007 to 2012. In 2012, Cisco claims Internet video traffic will be a staggering 400x carried on the U.S. [...]

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For anyone needing a hit of Nortel news, there could be some happening this week during Global Connect, an annual conference in Grapevine Gaylord, Tex. for Nortel enterprise customers hosted by the International Nortel Networks Users Association.
Keynotes will be delivered by Joel Hackney (today) and Mike Zafirovski (tomorrow). Mike Z. will talk about: “Nortel’s strategic [...]

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Nortel has been making waves recently by positioning itself as the “green” telecom equipment supplier. Or, at least, more green than Cisco.
At first blush, it seems like a weird marketing campaign given you don’t think of telecom equipment suppliers as being green or environmentally friendly.
But when I mentioned what Nortel was doing to someone running [...]

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It looks like Nortel has embraced the environmental movement as a way to carve out a competitive edge.
In a new advertising campaign, Nortel is stressing how its technology consumes less energy than its competitors, particularly Cisco. The cornerstone of Nortel’s strategic initiative is its energy efficiency calculator that provides a sense of how much energy [...]

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With hyperconnectivity as a key element of its corporate and strategic messaging, Nortel is pushing forward with a new marketing campaign.
A cornerstone is an IDC white paper that Nortel sponsored (aka paid to commission) that - surprise, surprise - shows that “more and more people globally are joining the ranks of the hyperconnected”.
Among IDC’s findings:
- [...]

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