Category Archives: Social Media

All About Nortel Starts to Wind Down

By Mark Evans | Published: April 5, 2010
As many of you have probably noticed, AAN hasn’t been that active recently. Part of it has to do with the fact the amount of news coming out of Nortel has dropped considerably, which is understandable given there aren’t many assets left in the portfolio. As well, my digital marketing and social media consulting business, [...]
Also posted in Blogs | Tagged , , , , | 74 Comments

Bo Gowan is Alive, Well and Blogging

By Mark Evans | Published: March 22, 2010
Bo Gowan, who wrote Nortel Buzzboard blog, has launched himself back into the blogosphere with a new blog for Ciena called “Ciena Insights”. Editors’ Note: Bo, is that the best they could do? According to Bo’s first post, Ciena has a few goals for the blog. “We have a few goals for this blog. [...]
Posted in Social Media | Tagged , , , , | 31 Comments

Nortel Adds Another Blog

By Mark Evans | Published: March 7, 2009
Nortel’s social media efforts took another step forward earlier this week with the official launch of a new blog, Nortel Greenroots. Written by Wilson Korol, Greenroots is “devoted to all things green with respect to our company and industry”. The fact Nortel launched a “green” blog is not surprising given how green has played a [...]
Also posted in Blogs | Tagged , , | 66 Comments

Do You Believe?

By Mark Evans | Published: January 17, 2009
This should come as no surprise given how social networks have become part of our digital lives: a Nortel Facebook Group has been created with this mandate: A group dedicated to the success and resurgence of a great Company. Together we can make a difference. Lets prove the naysayers wrong. As someone who believes in the power [...]
Posted in Social Media | 54 Comments

Nortel Predictions for ‘09

By Mark Evans | Published: December 31, 2008
Everyone’s into end-of-year lists so here’s what I see after looking into my AAN crystal ball. 1. The metro Ethernet network business will be sold – probably to Huawei – for between $500-million to $750-million. Nortel will proclaim it’s a great deal that will help with its new focus on software, service and VoIP. Analysts and [...]
Also posted in Financials, Technology | 31 Comments

Nortel’s New Community

By Mark Evans | Published: December 17, 2008
Nortel’s embrace of social media now includes a new element: a community site that features its blogs, forums, a tag cloud and table of the highest ranked users. Whatever Nortel’s future holds, Bo Gowan is looking pretty good as he establishes himself as one of the leading corporate social media practitioners. Technorati Tags: bo gowan, Nortel
Posted in Social Media | 11 Comments
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