What’s Next Nortel?

I saw an ad on AAN that caught my attention that said:

Nortel – Official Site
Reliable Info – 100% Transparent
Visit the Official Site Now!

Being a curious type, I clicked on the ad, and discovered it’s a Web site (next.nortel.com) for Nortel’s enterprise solutions business, which has been acquired by Avaya.

Some of the headlines are eye-catching:

“Your Nortel Investment is Safe”
“There’s Never Been a Better Time to Buy”

There’s also links to Nortel’s Buzzboard blog, Twitter and its Facebook Page. Clearly, some people have been doing a lot of work preparing for life post-Nortel.



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  • less
    So how about them a-Bay-a Networks, anyway??

    http://www.networkworld.com/news/2009/063009-nortel-bay-mchugh.html

    06/30/2009

    John McHugh, vice president of enterprise data solutions, says what Nortel is going through is akin to 'chemotherapy'

    "Integration of Bay into Nortel was not a success, the most important thing is to highlight the core enterprise gear in its portfolio. Part of the problem Nortel’s Enterprise faces is that its identity has been obscured by the larger Nortel business push into unified communications.
    "The parent company doesn’t understand how important data networking equipment is from a customer perspective. There was a higher level strategic goal that we were peripheral participants in. We were a strategic afterthought."

    But if one rumored deal comes through, Avaya might be the buyer, which would create the same problem McHugh sees with Nortel. Avaya’s main message is unified communications, which would subordinate the infrastructure once again.
    Without having to compete with the marketing din created by other products the enterprise equipment could be better appreciated, he says. “ You have to have an unambiguous statement of intent,” he says.

    “Nortel has got to stand toe-to-toe with the networking companies.” He says he is referring to the likes of Cisco and HP, where McHugh worked on the ProCurve line for 10 years. He says that Nortel has a large installed base that is loyal, and he would like to build on that, pushing the enterprise unit’s revenues from $500 million to more than $1 billion in two years.

    “Let’s beat Cisco head-to-head in the wiring closet. This is a big installed base with intense loyalty from customers,” he said.

  • NortelTragedy
    Avaya should promote a sales campaign in honor (and penance) for hiring new boy Jesse Joel Hackney:

    How's this line: "Five cents of every dollar spent on Nortel Enterprise is donated to a shelters for battered and abused women."

    Lest we not forget, "Nortel exec admits assault [against a young defenseless woman]: Confrontation in Chapel Hill led to misdemeanor charges"

    http://www.specosys.com/news/2007/02/23/2365196.htm
  • protosphere
    Seems like they have maintained the traditional hype and propaganda by those they acquired. Old habits die hard I guess.

    “There’s Never Been a Better Time to Buy”... and the punch lines just a keep on a coming
  • NortelEmp
    I got the same feeling when I saw the website. Hopefully they will fix that quickly. That's one of the things they should have dropped first. It's deadly.
  • less
    9 out of 10 Fortune 500 Companies Trust Nortel

    How about Avaya? Trusted more, or less? They trying to ride Zs coattails with heads held high?

    Of course the Las Vegas "Save a Job with Nortel" link dead-ends with rote Cisco-bashing. Steve Given (still?) of Nortel talks about how Nortel's enterprise data solutions can save money and jobs via simple CAPEX OPEX. CFOs: buying Cisco means losing jobs, see, cuz the chart says that in 5 years you'd save $119,084 buying 13 Nortel PWR switches.

    Cmon, no self-respecting CFO gets out of bed over $120k/5 anymore. Thats an extra $24k savings per year for what, an engineer?
  • less
    Well, duh, they're dime a dozen in China and India....
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