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It Ain’t Over, Til It’s Over
Here’s a guest post from Jeff Wiener, who runs Digitcom, a telecom equipment reseller. Jeff also writes The Telecom Blog, one of Canada’s leading telecom-focused.
Why ?
I understand that many firms have an extremely vested interest in Nortel hardware, need software updates or some new features, and a fork-lift upgrade is too cost prohibitive. But new wins ? Why would a company, given the choice among Cisco, Avaya, Mitel, Asterisk and so many other viable brands, choose to deploy a NEW Nortel solution ?
And then the next question is – why is Nortel still introducing new product updates for some of these products?
Nortel is in a precarious position at the moment. They need to continue developing products, updates, and position new sales opportunities in light of the pending sale of the optical networking and carrier Ethernet divisions, and on the enterprise side, the sale to Avaya could, or might not officially close. It’s not a done deal until it’s done. They need to continue developing products to keep the company and division sale prospects alive.
I’m still surprised that from a competitive perspective, companies are still entertaining new Nortel systems. Where at one time I would see Nortel positioned in every opportunity, I now see them 1 in 5 times. But I’m still surprised that: there are companies considering new Nortel systems, and even more, that there are North American dealers that still only position Nortel in new opportunities. What should an exclusive legacy Nortel voice or data dealer do at this point ? I suspect that many are hanging on stubbornly until the very end. But why, I haven’t quite figured that out.
The irony is, the company is dead. They are closing shop. Yet, over the last 2 weeks they made 12 announcements. As Yogi Berra said “It ain’t over till it’s over”.