Last week, Forrester Research issued a new report suggesting that only 16% of online consumers who read corporate blogs say that they trust them, mostly because they see them as unbalanced.
Dominic Jones, who writes for IR Web Report, took a look at the corporation blogging landscape, and came up with a post highlighting two examples of companies that get blogging: Nortel and eBay.
It quotes Bo Gowan, who has done a terrific job leading Nortel’s social media efforts. As well, I’ve quoted on Nortel.
For more thoughts on corporate blogs, check out ReadWriteWeb.
Buzzboard Gets Some Buzz
Last week, Forrester Research issued a new report suggesting that only 16% of online consumers who read corporate blogs say that they trust them, mostly because they see them as unbalanced.
Dominic Jones, who writes for IR Web Report, took a look at the corporation blogging landscape, and came up with a post highlighting two examples of companies that get blogging: Nortel and eBay.
It quotes Bo Gowan, who has done a terrific job leading Nortel’s social media efforts. As well, I’ve quoted on Nortel.
For more thoughts on corporate blogs, check out ReadWriteWeb.
Technorati Tags: ebay, Nortel