So, What’s Next for Nortel?

Mike Zafirovski
It’s encouraging to finally see the mainstream media weigh in with some insight on on Nortel’s prospects with a story in today’s Globe & Mail.

While there’s little in the story that’s terribly new, one thing that did jump out was whether CEO Mike Zafirovski had made the right moves over the past three years.

For the most part, Mike Z. has managed to avoid intense scrutiny from analysts and investors. Nortel was such a terrible mess when he took the helm from Bill Owens that Mike Z. was given the benefit of the doubt as he dealt with the accounting scandal, class-action lawsuits, a cost structure that had to be reduced, and non-core assets.

Now, the honeymoon period is long gone. Perhaps the biggest question is whether Zafirovski made the right moves.

For example, should he have completely bailed out of wireless (CDMA and GSM), and doubled-down on the enterprise and carrier markets?

Does the focus on services make sense?

Should Nortel have been more aggressive with strategic acquisitions, particularly after the stock rebounded to about $30 in early-2007? Wouldn’t have that been the right time to do some smart wheeling and dealing?

There are lots of questions, and hindsight is always 20-20 but the spotlight is starting to swing on Zafirovski and his senior management team.

Technorati Tags: ,

[Slashdot] [Digg] [Reddit] [del.icio.us] [Facebook] [Technorati] [Google] [StumbleUpon]
This entry was posted in Executive Suite. Bookmark the permalink. Post a comment or leave a trackback: Trackback URL.
  • less

    Duncan Stewart, president of Duncan Stewart Asset Management in Toronto, said he expects Nortel will trim between 10 and 15 percent of staff — or roughly 3,000 to 5,000 people — not counting a sale of Metro Ethernet.
    “They're still way out in the wilderness,” he said. “It's almost impossible to cut your way to growth.”
    He, too, said that large layoffs send troubling signals to the remaining employees, as well as customers and competitors.
    “It's part of what we call the sort of death spiral of continued cuts,” he said.

    While Nortel needs to rein in its cost base, it is also limited in the number of workers it can cut at one time, said Ed Snyder, principal analyst at Charter Equity Research.
    “You run into structural issues when you cut off too many people at once,” he said. “It causes a huge disruption.”
    Morale suffers and remaining employees could start looking for work elsewhere.

  • Nortelhand

    I don’t know about encouraging, but perhaps any publicity is good publicity; although the article dose not read that way to me. After Mike Z gave the pep talk to staff, and told them something like these are the worst times he has seen and sales needs to really push for a strong finish, it appeared to me that he knows Nortel is dead as a company. It is my feeling that the perfect storm is closing in and there is not much that can be done other than hope and pray that somehow Nortel makes it through. I just wish I had not believed his BS when he came on board three years ago. Besides losing a lot of money, what burns me up the most is he was paid very well to do what he has done to Nortel, which included a big pay increase for poor performance.

  • The Left Behind

    Unfortunately it is time to start witting Nortel's eulogy
    Nortel: 1895 – 2009

    One day we'll write the memories, today those are so fresh that it hurts too much to write all the details of what has transpired in these past 3 years

  • Nortel watcher

    With a payroll high of 93K staff and subsequent cuts of 61K in the past 8 yrs, many of those who prevailed could have gone somewhere else and didn't – likely because they wouldn't find similar compensation.

    No doubt morale suffers but if you are making between $25K and $60K more per year than you would elsewhere, you grin and bear it.

  • Still Rootin'

    Nortel have consistenly got BIG strategic bets woefully wrong (both externally as a business and internally in supporting the business), and this continues …
    – Its hard to encourage customers to embrace your 4G wireless programme – when you have discontinued operations in its predecessors. Customers expect to see an evolution path – somthing thats oblivious to Nortel …
    – PBT ONLY became telecomms new because of BT, and the possibility they 'might' deploy in 21CN (due to cost constraints)…. Well they have since indicated they will not, and that leaves PBT in the desk drawer it was found (-lets face it it was left in the 'drawer' as in the 'any-to-any' IP world, PBT owed more to the environment Nortel was trying to move away from …)
    – Nortel have now (I believe) ceased R&D in WiMax preferring instead LTE (this should come as no surprise to 'neutral' observers – but obviously in Nortel the clock 'ticks' differently)
    – Nortel held on frantically to the 'ATM philosophy' when school kids knew the future was IP. Having finally 'embraced' the IP world can someone/anyone point me to a carrier garde router, used by ANY Tier-1 (maybe even Tier 2) service provider that has a Nortel brandname??
    – Nortel's position in UC is very perilous ….. Voice is totally commoditised. Why commit to a vendor who obviously will not be around in 5 years? What other compeeling value proposition does Nortel bring to the table with UC??

    Its sad but Nortel is now an irrelevant foot-note. The only value Nortel will contribute in future is in MBA discussions in how NOT to run a business ….. Nortels decline has been occuring for the best part of TEN years (a point not frequently highlighted) ….. I would point to Nortel's culture as the one really obvious reason why they have never prospered ….. The culture thar saw Nortel making numerous totally irrelevant acquisitions (you'll never hear Tony R address that question, but to read his posts you would think Nortel invented IP!)…….

    Nortel requires a complete makeover – no intrusion from any Government …. It needs to identify a niche that it can compete in, and totally focus in that area …. I have grave concerns as to whether its decision to focus in enterprise space is the right one … Nortel built its brandname with service providers, and I would have thought focusing on that segment would have – at least – kept its brand-name in-tact? What has Nortel EVER offered the enterprise space, and more importantly what CAN it offer moving forward that will keep its business alive???
    The one other factor that goes unmentioned in the Nortel dicussion:
    Considering their incredibly low market cap, is it not a point of concern that no-one is prepared to buy this ailing business? It appears to me that too many potential buyers have deemed Nortel a liability ….

  • Roger

    Boom !!!!!!
    It go Boom!!!!
    It go Boom end of Q4 or early mid Q1
    Boom !!!!

  • Tongue.In.Cheek

    I agree that Nortel needs to make some tough choices for it's future direction and addressable markets. However, I disagree that it is an Enterprise v. Carrier decision as that locks them to a customer segment rather than a solution segment.

    One of their most lucrative solution segments is Voice, where they have delivered hundreds of millions of ports across both Carrier and Enterprise. The lifecycle for voice is a 3 part transition that evolves voice platforms to IP Telephony, then to Unified Communications and on to Communications Enabled Applications, built on the SOA reference architecture. Both Carriers and Enterprises can take advantage of this evolution and Nortel has an opportunity given their install base and market share.

  • Nortelguy

    The money at Nortel isn't all that great, certainly in sales.

  • Destruction

    Still Rootin is right. I believe that Nortel can revive itself IF it narrows its focus significantly. In that regard, as Toungue.In.Cheek mentions, it is not necessarily a Enterprise vs Carrier focus – it is a Solution focus on UC, CeA and CeBP software (since bit portion of the Enterprise and Carrier requirements are blurring from a voice app perspective).

    If you think about the application revolution due to SOA, every application vendor out there is taking their bread-and-butter app and adopting WS & SOA to wrap, modularize, componentize and create new services by interworking with 3rd party software. This is exactly what Nortel needs to do with the one super-rich application it owns – Voice (for both Carrier and Enterprise). This is what it means when it says, change to a Software, Solutions and Services company. From the recent product announcements such as ACE etc… it appears to be headed in the right direction….

    I believe this direction is sound for what it is worth. What is critical is that it double down and focus on this ONE thing and nothing else. This means Dev, Mkt, Sales, Support everything aimed at this and nothing else. For this of course you need a cost structure that is not bloated with other crap that is not aligned with this strategy. And they need to work relentlessly to harvest their huge and still somewhat loyal installed base of Voice customers (both Carrier and Enterprise) and lead them through this transition.

    This is the ONLY shot it has in Enterprise where it has strength of products, installed base and a perceived market leading position (Gartners MQ on UC). Hence the “firesale” activities to sell off anything that is not aligned.

  • exnt

    I think the stock price answers the question of whether Mike made the right moves. He missed out on industry consolidation because he wanted to be the headman in any merged company. He thought Nortel's problem was execution and 6 sigma was the answer. The real problem was product and business strategy, which he ignored. Mike also was not a great judge of talent, preferring yes-men to those with challenging ideas. The exec exodus is quite remarkable. Now the company is at a crossroads and cannot cut its way back to health, what to do? The only ways out seem to be a complete or piecemeal sale of the company, if buyers can be found given the credit crisis. Next best alternatives are spinoffs of units or declare bankruptcy and restructure.

  • exnt

    Sales people crying poormouth!? The sales folks got bonuses every year while the salary folks got no bonus in 2002, 2003, 2005. Every year the company sent top sales people to exotic destinations as part of the sales award process. give me a break

  • ex-executive

    Nortel's sales people are just pathetic order takers. Most of them sit at the computer waiting for a customer to call. For Nortel to get out of the spiralling revenue decrease is to reform its sales departments.

  • protosphere

    Nortel Sales is an oxymoron like Nortel earnings.They had “trouble making sales” since the Owens era as this past CEO stated.

    As far as Mike Z, he strikes me as admirable and the pinnical of honesty in interviews, ethical, down to earth, and admirable.. Aside from his dealings with MOT and promoting inexperienced/controversial Hackney, action spoke louder than words but as was hog-tied to what his subordinates fed him from benign revisions to ultimatum. This 3 to 5 years or 20 buying opportunity he led by example with did not do him any favors regaining credibility either.

    Mark had some great points in whether he should have made acquisitions at a higher stock value or have divested parts like CDMA earlier before it took a hit. Mike is however praised for 1.5B in cost reductions but didn't Nortel already target this before hiring him.

    In the dark, one has to take the good with the bad I guess. Who knows.

    Coulda shoulda woulda in hindsight easy than being in the contemporary throws of decisions they must make, decisions that have not bode well for them in this retrospect.

    Now what? I think everyone knows what now.

  • protosphere

    also, aside from questionable forecasting skills in stock price, one might question changing forecasts midstream in 2008 from single digit growth.

    Dare I go on a limb to say they brought this green CEO in for specific reasons traditionally unbestowed to us as they did high profiler Owens or John Manley for that matter. Dare I question why Binning was brought in after sdo many insider only CFO;s given his dealings with Marconni.

    All big business theatrics far beyond the realm of my capacity. Albeit the most obvious is usually the most truthful =)

  • The Psychiatrist

    All eyes will be on what Mike has to offer in the way of Nortel's future.We'll finally get to see if Mike has what it takes to run a company like Nortel especially in this current economic environment.

    As someone recently said,the honeymoon is defintely over and Monday will let all shareholders know whether we have a qualified CEO at the helm.

  • Josh

    If you really think that, you should visit Nortel India and see the recent success in Enterprise . Nortel beats competition in most of the strategic accounts and is a close number 2 in the enterprise market.

  • Nortelguy

    There's nothing like a good sweeping generalisation is there!?

    Maybe that's the case in NA, but certainly in other regions the sales teams work their nuts off for a lot less money than they can get elsewhere to win new, profitable business for Nortel, despite the product lines not delivering on commitments, support staff being pulled out of the business, a massive over-reliance on hugely complex and time-consuming process etc, etc, etc.

  • Still Rootin'

    Destruction – I broadly agree with what you are saying but …….
    Nortel have aligned themselves quite emphatically with the Microsoft UC vision. Thats the right decision today as Microsoft own the desktop (….. I remain unconvineced it will continue to be the 'right' decision, as the whole trust to cloud computing gathets momentun) ,,,, But 'given' the UC solution on offer today:
    Exactly what does Nortel bring to this? Voice??? Please do me a favour ;) !

  • Destruction

    Good point Still Rootin. The MSFT alliance was a change-the-game strategy that NT adopted. Frankly they did not have a choice. The UC war is going to be fought between vendors who own the desktop (MSFT, IBM) and anyone else with strong focus (Avaya) or deep pockets (Cisco). Nortel had its MCS but could not out-invest Cisco – so it decided to do the next best thing – partner with MSFT. Now that should explain why Nortel chose that strategy….

    You are right in that the Nortel strategy (as we know it) is a short term strategy. Nortel is using the MSFT halo to sell to enterprises. Many of the wins in UC are based on the customer being a MSFT shop. But this is today's strategy.

    But this is clearly not the long term strategy. Going into 2010+ Nortel needs to clarify how it will lead in becoming the leading communications choice for software and services. This is what I would like to hear on Monday!

  • ex-executive

    I had first hand experience in Australia.

  • less

    “Like those Americans, Australians just don't understand (the) culture”

  • Gayle Bookmite

    Yeah I agree. I know that many Indian sales and BD work in the range of 35 – 40 K ( 8 – 12 years of experience) and have over achived targets in tune of 10 – 12 Mil. Compare that with NA and Australia.

  • ex-executive

    You are talking about peanuts compared to the Nortel overall sales. If it wasn't for CDMA Nortel would not exist today.

  • Clint

    India, China and Mexico contribute nothing. All they do is take jobs away from North Americans. We need protectionism now. Sounds like Obama is interested in Fortress North America (minus the mexicans). So let it be written. So let it be done.

  • Clint

    Correctamundo.

  • Destruction

    Hear! Hear!
    I recommend you keep holding your breath… dont worry if you see a blue person in the mirror.. that will go away… just keep holding.

  • Clint

    Take it easy desitute. Mommy is near by I am sure.

  • Gayle Bookmite

    Peanuts? 12 – 13 Mil per person ? Total around 120 Mil in year in Enterprise at a HR cost of 1/ 10th of North America and Canada?

    Shows that we are not talking logic and business here but just venting out pented up feelings of self pity caused by poor performance and its results.

    And talking about Obama, even he has an Indian as part of his core think tank.

    Guess time to learn some hindi, can come handly if you have to scout for a job in India some time soon.

  • Nortel watcher

    I wonder who in the Executive Leadership will have trouble sleeping tonight?

  • Silent_Watcher

    All this business that comes to India and China is outsourced. And if the quality is not to the mark, blame should be on Nortel as they don't know how to control and manage these outsourced partners. Look at your competition and see how well they are doing with outsourced business in these two countries. All have done this – Cisco, Ericsson, NSN, etc etc. The key is to know how to manage these partners and take advantage of cost.

    Nortel, instead went to Turkey when that country has no history of providing highly skilled manpower.

    Whileas entire world was going to India and China, why Nortel choose Turkey (Location does not matter as in todays world, it is meaningless)? Why our competition did not consider that country – either we are smarter than Cisco and Eriscsson or else our VP's and Presidents wanted to get work for 'their boys'.

  • ex-executive

    So, where's the 12-13 mil per person that you generate disappearing?
    The Enterprise is just one big black hole run by an angry man.

  • The Left Behind

    Lauren, Dietmar, BIll, David D, Roese, Riedel, Holtz, Dodd,

  • The Left Behind

    the GE boys have destroyed this company and now they are getting their own friends in new positions and firing the rest.

    Unfortunately tomorrow is the beginning of the death of Nortel. Not being negative, being realistic.

    Putting people in charge that they have NO IDEA WHATSOEVER of the business and THAT THEY HAVE FAILED in their roles but PROMOTED and increased salaries…. THIS IS FRAUD AND ORGANIZED CRIME. read tomorrow's announcement and tell me I'm wrong

  • The Left Behind

    MIKE Z and team was told 2.5 years ago that this was going to happen. McKinsy, Bear Stearns etc advised to divest the carrier business and double down in enterprise, it was the right time. But the “strategy” was to continue cost cutting. The CSO was not only useless but actually created so much damage in providing the wrong advice to MZ, working against the deals and stopping any strategic move pushed by some of other execs at that time.

    He was advised that the CDMA revenue was going to decline and as it represented the only source of income he had to make a strategic decision to replace it with a new profit source. But he did nothing, he just listened to the yeah-man people around him and not the ones asking the difficult questions / telling the difficult truth.

    WHERE IS THE BOARD OF DIRECTORS? oh yes I forgot, all friends of Mike who actually put them there, plus the Chairmain who hired MIke and doesnt have the cojones to fire him.

    MONDAY, Nov 10th 2009 WILL BE DARKEST DAY OF NORTEL'S HISTORY and the beginning of its death…. tic-tac 165 days to die.

  • Josh

    Capitalism at its worse here

  • Gayle Bookmite
  • Clint

    Not dark at all.
    4 percent cost reduction is all?
    Why so modest.
    No money to pay off people, especially the managers?

  • Gayle Bookmite
  • Clint

    Not dark at all.
    4 percent cost reduction is all?
    Why so modest.
    No money to pay off people, especially the managers?

  • TwitterCounter for @markevans
  • Seeking Alpha Certified