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Nortel Ramps Up Enterprise Marketing
By Mark Evans | September 3, 2008
As Nortel looks for markets where it can drive growth, it’s been paying more attention to the enterprise. This has been highlighted by its aggressive energy efficiency campaign that has seen Nortel take direct aim at Cisco.
While it’s left to be seen whether Nortel’s strategic embrace of green will produce dividends, there is little doubt it has attracted some attention, including a lot of blog coverage and a story in the Wall St. Journal.
“We found ourselves with a home run in terms of results,” said Lauren Flaherty, Nortel’s CMO told BtoB.com, pointing to the success of its earlier campaign in May.
Buoyed by its success, Nortel is poised to get even more aggressive with a “louder and broader” campaign. This will see banner ads placed on several high-traffic sites such as CIO.com, Information Week, ComputerWorld and InfoWorld.
Nortel will also run television ads with the first spots appearing today in North America on CNN before appearing in Europe later this week and globally on Sept. 15. The campaign’s tag line will be “Nortel data networks run with up to 40% less energy.”
Here’s the two TV ads that Nortel will be running:
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