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Nortel’s Star: PR
By Mark Evans | August 8, 2008
While Nortel’s financial performance and strategic focus might be good fodder for critical thought, one part of Nortel that’s humming along is public/media relations.
Along with a progressive approach to social media, Nortel’s PR people have got some pretty good traction with several news campaigns. This include the company’s efforts to be seen as more “green” than Cisco, and the benefits of telecommuting.
Take a look, for example, of this story in the Chicago Sun-Times about telecommuting. It features a Nortel employee in Chicago talking about how telecommuting saves her time and money, along with a Nortel spokewoman - Jamie Moody - who said about 10% of Nortel’s employees telecommute.
Moody said Nortel saves about $9,000 annually per employee in real estate costs. Back of the napkin math suggests that works out to $27-million a year.
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