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Nortel’s Embrace of Green
By Mark Evans | May 20, 2008
It looks like Nortel has embraced the environmental movement as a way to carve out a competitive edge.
In a new advertising campaign, Nortel is stressing how its technology consumes less energy than its competitors, particularly Cisco. The cornerstone of Nortel’s strategic initiative is its energy efficiency calculator that provides a sense of how much energy you could save using Nortel gear.
“Out of the gate, Nortel products cost up to 50% less than their Cisco counterparts. Coupled with significant energy savings, Nortel products can effectively pay for themselves. How’s that for ROI?”
Being the social media savvy company that it is, Nortel even put together a YouTube video:
More: Tech Republic has post about how Nortel claims its taking customers away from Cisco.
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