Nortel Does Hyperconnectivity PR Push

With hyperconnectivity as a key element of its corporate and strategic messaging, Nortel is pushing forward with a new marketing campaign.

A cornerstone is an IDC white paper that Nortel sponsored (aka paid to commission) that – surprise, surprise – shows that “more and more people globally are joining the ranks of the hyperconnected”.

Among IDC’s findings:

- Enterprises will increasingly have to compete for talent, luring Gen X and Y with mobile devices, teleworking and wireless networks.

Translation: toys, gadgets, please!

- The hyperconnected e-mail and text message the office while on vacation, in restaurants, from bed and even in places of worship.

Translation: Blackberry-itis is alive and well!

- 35% of hyperconnected business users felt their companies’ solutions helped them maintain a work/life balance, but 21% said they made it even more difficult to maintain a balance.

Translation: Is there such thing as work/life balance these days?

- When asked which single item people would take if they had to leave the house for 24 hours, more than 38 percent of global respondents chose their mobile phone over their wallet, keys, laptop and MP3 player. The hyperconnected surveyed preferred to take their laptops.

Translation: These people clearly have no money otherwise they’d take their wallet, which could be used to make a phone call.

More: Ars Technica has an in-depth post on Nortel’s hyperconnectivity.

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  • nice post
  • nice post
  • Tongue.In.Cheek
    I wonder if the phrase "fired with cause" means anything to Nortel Insider (the only one)?

    Is anyone actually surprised that this Blog endorses public attacks on other people?
  • commentor
    Very funny "insider". Hope you see the light soon and find a better place to work. You are right, Nortel CTO is great in talking about technology, but if you look what is behind his words, you will find many product gaps that he can not address. The R&D budget he is trying to control is now far too small compared to the competition leaving Nortel with tough choices and less products. What surprises me is that the -world class Exec team- do not see the fact that they need to think small and focus and stop talking big when they can not do anything about it.
  • How the hell does Nortel deliver this.....we committied to Verizon that our Packet MSC would deliver XXX capacity in MTX16.....now it turns out we can only deliver 50% of that. Heads that should roll (but won't) Larry Murat, Harold Graham, Doug Wolf, RIchard Lowe, Mike Z and the common platform team let by John Roese (pronounced Roth). Fire them all! What a joke. These guys were asleep at the wheel....waterskiing and cashing their bonuses.

    In CDMA we were the #2 vendor for Verizon...now we're #3 out of 3. Fire the ELT (see names above).
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