With hyperconnectivity as a key element of its corporate and strategic messaging, Nortel is pushing forward with a new marketing campaign.
A cornerstone is an IDC white paper that Nortel sponsored (aka paid to commission) that - surprise, surprise - shows that “more and more people globally are joining the ranks of the hyperconnected”.
Among IDC’s findings:
- Enterprises will increasingly have to compete for talent, luring Gen X and Y with mobile devices, teleworking and wireless networks.
Translation: toys, gadgets, please!
- The hyperconnected e-mail and text message the office while on vacation, in restaurants, from bed and even in places of worship.
Translation: Blackberry-itis is alive and well!
- 35% of hyperconnected business users felt their companies’ solutions helped them maintain a work/life balance, but 21% said they made it even more difficult to maintain a balance.
Translation: Is there such thing as work/life balance these days?
- When asked which single item people would take if they had to leave the house for 24 hours, more than 38 percent of global respondents chose their mobile phone over their wallet, keys, laptop and MP3 player. The hyperconnected surveyed preferred to take their laptops.
Translation: These people clearly have no money otherwise they’d take their wallet, which could be used to make a phone call.
More: Ars Technica has an in-depth post on Nortel’s hyperconnectivity.
Technorati Tags: Nortel
