All About Nortel

Yesterday, I ran the first part of an interview with Ronald Alepian, VP, corporate communications with Nortel, who talked about why and how the company is using social media tools such as blogs, podcasts and streaming video.
Below, you’ll find part II. What’s particularly interesting is how Alepian and Nortel differentiate between journalists and bloggers - [...]

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For anyone who closely follows Nortel, you may have noticed that the company has been enthusiastically embracing social media with a growing number of blogs as well as the use of podcasts and streaming video.
It got me thinking, why is Nortel using social media and what’s the big-picture strategy? So, I fired off an e-mail [...]

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Nortel’s Canadian heritage is taking another small step backward amid news that it will close its Westwinds Innovation Centre operations by next year.
The facility, which most conducts R&D on a 59-acre site, employs 400 people. According to Nortel’s Web site, the Calgary camus has “been recognized for quality and employee relations by the Canada Awards [...]

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Nortel has been making waves recently by positioning itself as the “green” telecom equipment supplier. Or, at least, more green than Cisco.
At first blush, it seems like a weird marketing campaign given you don’t think of telecom equipment suppliers as being green or environmentally friendly.
But when I mentioned what Nortel was doing to someone running [...]

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Not only did Nortel sell $500-million of bonds earlier this week, but Standard & Poor’s gave the company some good news when it affirmed Nortel’s “B-minus” credit rating while changing its outlook to “positive” from “stable”.
“The revised outlook primarily reflects the steady improvement in profitability in the past several quarters despite difficult market conditions,” S&P [...]

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Just in case you were wondering, Nortel still expects revenue to grow in the low single digits this year, while gross margins will be about 43%. Analysts expect Nortel to have sales of $11.2-billion compared with $10.95-billion in 2007.
Source: AP

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It looks like Nortel has embraced the environmental movement as a way to carve out a competitive edge.
In a new advertising campaign, Nortel is stressing how its technology consumes less energy than its competitors, particularly Cisco. The cornerstone of Nortel’s strategic initiative is its energy efficiency calculator that provides a sense of how much energy [...]

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You may notice over the next fews days that AAN may change appearances.
I’m looking for a new Wordpress theme so there will be some experimentation happening. Hopefully, I can find something that has a little more sizzle but still works well in different browsers.
Update: I think I’ve found the new theme - Cutline by Chris [...]

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If you’re among the people part of Nortel’s class-action settlement, then you’ll soon be getting some cash and share certificates from Nortel.
Two years after the then $2.4-billion settlement was reached, the checks and certificates are finally in the mail. According to the Montreal Gazette, there are 145,000 Canadian claimants.

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Boy oh boy, Nortel’s really embraced social media and the InterWeb. Every time you turn around, you discover another tool.
This time, it’s RSS feeds. There are no less than seven - yes, seven! - Nortel RSS feeds that you can slide into your RSS reader with just a couple of clicks.
Of course, there’s no need [...]

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