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Nortel Launches Ad Campaign
By Mark Evans | April 22, 2008
Don’t be too surprised if you see Nortel ads on television over the next little while after it launched a new campaign around the tag line “Business Made Simple”.
The 30-second spots feature senior executives discussing how Nortel’s technology helped their businesses. For example, the general director of India’s Mumbai International Airport talks about how Nortel’s technology will make the airport one of the most advanced in the world.
Henry Dewing, principal analyst at Forrester Research, told BrandWeek the campaign is happening at the right time. “One of the things I hear my clients ask a lot is will Nortel still be a significant vendor five years from now? That’s the thing they need to address and showing that they are establishing deals with companies that have vision is a way to address that.”
Nortel got back on the TV ad bandwagon in February after a six-year absence. Last year, Nortel spend $1.6-million on TV ads (not including the Web) in the U.S., compared with Cisco’s $70.6-million.
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