Hats Off to Bo Gowan and Mark Buford

My new heros at Nortel: Bo Gowan and Mark Buford, who are co-writing a relatively new Nortel corporate blog called Nortel Buzzboard.

These guys are bringing it. (I’m watching the Raptors crush the Heat so apologies for the basketball analogy!). I like their stuff. It’s interesting, real and, most important, they’re working it like real bloggers – a nice tag cloud, links to external sources and even – wait for it – a blogroll that features All About Nortel.

I give Nortel some kudos – and, as you know, that doesn’t happen very often – for doing something creative and progressive. The number of companies with real or even quasi-real blogs is, sadly, few and far between. We’re, what, three years into the blogging revolution, and far too many businesses still don’t get it or, for that matter, social media.

So, hat’s off to Nortel, Buford and Gowan for stepping up at a time when a lot of people are wondering what Nortel wants to be.

(And thanks for the putting ANN on your blogroll. Not sure how you got it past your bosses but it’s pretty cool. If ANN could also get on the blogrolls of John Roese and Phil Edholm, that would be a coup!)

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