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All Nortel, All the Time
By Mark Evans | June 16, 2007
Network World blogger Greg Royal has a short post looking at how Nortel is trying revive its brand with the help of advertising agency McCann Erickson. Using the tag line “Business Made Simple”, Royal said Nortel has launched a global branding campaign in Chicago, London, Mexico City and Singapore - with plans to hit four more markets later this year, and another five in early-2008. Along with “Business Made Simple”, Nortel appears intent on hammering us over the head with “Hyper-Connectivity”.
Speaking of advertising, does anyone remember Nortel’s “What Do You Want the Internet to Be?” campaign that features television ads with a fake-CEO and the Beatles “Come Together”? If you were Nortel chief marketing officer, Lauren Flaherty, what would Nortel’s new tag line be?
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