Comments on: Nortel-LG Unveil Set-Top Box http://www.allaboutnortel.com/2007/03/05/nortel-lg-unveil-set-top-box/ All the News about Nortel Networks Thu, 09 Feb 2012 03:34:00 +0000 hourly 1 By: many http://www.allaboutnortel.com/2007/03/05/nortel-lg-unveil-set-top-box/comment-page-1/#comment-1098 many Tue, 06 Mar 2007 07:18:43 +0000 http://allaboutnortel.com/?p=482#comment-1098 Yawn. Nortel has not been successful at the edge since the 1980s. This box and announcement will not make it so. If they are relying on carriers or MSOs to market it for them or some vendor lockout ploy in the standards bodies, they are sadly going to fall flat again. It (IMO) stems from their sales force (or lack thereof). If they want to play in this space, they need to understand and emulate the cisco model for selling to the edge which is similar to the wireless carriers handset model. Simply put: push as much hardware as you can. No ifs, ands or buts you market it cleverly and appeal to a well targeted segment, no ethereal weirdo meaningless ad campaign (nya-ney-ney neyahhg). The nortel "order taker" mentality left over from the telco days will not cut it. There used to be a group at nortel that got this fact in the terminals division and made huge efforts (and inroads) into product placement (terminals, ringtones etc) in movies and TV shows. They were wacked. Now cisco has all of the product placement in the popular shows. "Dude, where is my stock price?" Yawn. Nortel has not been successful at the edge since the 1980s. This box and announcement will not make it so. If they are relying on carriers or MSOs to market it for them or some vendor lockout ploy in the standards bodies, they are sadly going to fall flat again.

It (IMO) stems from their sales force (or lack thereof). If they want to play in this space, they need to understand and emulate the cisco model for selling to the edge which is similar to the wireless carriers handset model. Simply put: push as much hardware as you can. No ifs, ands or buts you market it cleverly and appeal to a well targeted segment, no ethereal weirdo meaningless ad campaign (nya-ney-ney neyahhg).

The nortel “order taker” mentality left over from the telco days will not cut it.

There used to be a group at nortel that got this fact in the terminals division and made huge efforts (and inroads) into product placement (terminals, ringtones etc) in movies and TV shows. They were wacked. Now cisco has all of the product placement in the popular shows. “Dude, where is my stock price?”

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