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McCann Wins Nortel Ad Account
By Mark Evans | November 18, 2006
According to AdWeek, Nortel has awarded its global advertising accounting to McCann Worldgroup following a review. Dallas-based The Richards Group had previously handled Nortel. Rob Bagot and John McNeil, both executive creative directors at McCann in San Francisco, will oversee creative development on a campaign scheduled to be launched in the first quarter. The contract is estimated to be worth $40-million to $45-million, and will include digital, online and traditional advertising.
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Topics: Contract Wins |
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