According to AdWeek, Nortel has awarded its global advertising accounting to McCann Worldgroup following a review. Dallas-based The Richards Group had previously handled Nortel. Rob Bagot and John McNeil, both executive creative directors at McCann in San Francisco, will oversee creative development on a campaign scheduled to be launched in the first quarter. The contract is estimated to be worth $40-million to $45-million, and will include digital, online and traditional advertising.
McCann Wins Nortel Ad Account
According to AdWeek, Nortel has awarded its global advertising accounting to McCann Worldgroup following a review. Dallas-based The Richards Group had previously handled Nortel. Rob Bagot and John McNeil, both executive creative directors at McCann in San Francisco, will oversee creative development on a campaign scheduled to be launched in the first quarter. The contract is estimated to be worth $40-million to $45-million, and will include digital, online and traditional advertising.